FKA Twigs lands dream job with Nike
Besides being engaged to Robert Pattinson, FKA Twigs is known for creativity and unique perspective. Nike was happy to tap into her skill set their latest campaign.
The singer and has been named creative director of NikeWomen’s latest campaign. Twigs has officially joined forces with the sportswear giant, as she was announced as the creative mastermind behind the brand’s Spring Zonal Strength Tights campaign. Besides directing it, and providing the musical composition, the 28-year old also stars in the video.
The 28-year-old singer has joined forces with the sportswear giant and has been announced as the creative mastermind behind the brand’s Spring Zonal Strength Tights campaign, which she stars in, directed and provided the soundtrack for. Not only did she put in all of the creative effort for the project, but she clearly made sure to get her body in tip top shape for it.
The song was written far before Nike approached FKA Twigs about the deal.
“I realized it would be perfect, because the lyrics say, ‘Put your trust in me.’ In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are,” she says. “We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.”